Embedded Components
Embed our low-code customer engagement products inside of your application. Instantly empower your customers to automate their user messaging.

Expand Your Product Offering
Nghenelela integrates seamlessly into your existing application, enabling you to offer top-tier marketing automation and transactional messaging without the heavy lifting
Who are embedded components for?
Members
Companies like CRMs, ERPs, franchise headquarters, and marketing agencies that want to offer customer engagement solutions within their products and services without building them in-house. These are Nghenelela Members.
Buyers
Simply put, Buyers are the customers of Members. Buyers are companies like gyms, restaurants, and other organizations that need access to straightforward marketing and transactional messaging automation from within their existing software stack.
Become a Nghenelela member if...
You're a Vertical CRM
Vertical CRMs can often have less technical customers who need simple controls for automating messaging.
Effortlessly embed Nghenelela within your CRM platform to provide your customers with messaging automation services without needing to build and maintain these services yourself.
You're a Franchise
Franchise headquarter offices that need to offer marketing automation and transactional messaging to franchisees can embed Nghenelela products into their internal tools.
As Nghenelela members, franchise HQs can access their master workspaces for fine-tuned franchisee permissioning. Assign each franchisee a child workspace. Control exactly what they can create and edit.
You're a Marketing Agency
Marketing agencies that would like to preserve brand identity while helping clients automate marketing messaging can do so with Nghenelela.
With our white-labeling feature, you can customize various aspects of Nghenelela like domain name, workspace logos, color themes, and sign-in modals to make your client-facing branding consistent.

How it works
Explore how being a Nghenelela member opens new possibilities for your buyers
1. Ingest Data
- Connect via Twilio Segment
- Connect via reverse ETL
- Connect internal app data via API
- Upload data via CSV

2. Create Assets
Prepare a set of standardized assets (segments, templates, broadcasts, and journeys) for buyers' workspaces. Help buyers start automating messages with minimal effort.

3. Connect Channels
- Email: Connect to major email service providers like Amazon SES, Postmark, SendGrid, and Resend
- Mobile Push: Connect to Firebase or Supabase for mobile push notifications
- SMS: Connect to Twilio SMS for SMS communications
- WhatsApp: Connect to WhatsApp with a preconfigured webhook

4. Customize Buyer Workspaces
Specify permissions for your buyers' workspaces. Toggle on/off Nghenelela product elements and assets per workspace or globally. Approve/deny edit access requests submitted by buyers.

Being a Nghenelela member means...
Less Dev Work
Embed our messaging tools within your own SaaS offering with minimal effort. No maintenance required.
More Revenue
Charge more for offering more. Give your buyers messaging automation at a lower cost than standalone solutions.
Safer Data
Nghenelela offers complete data isolation between buyer workspaces. Members can control buyer workspaces via the admin API or the dashboard.